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Service Operations Management Forum

The aim of the Service Operations Management Forum is to create an enriched opportunity for participants to debate as well as to share knowledge and experience in servitization.

The Forum will bring together leading scholars from Operations Management and other disciplines to explore the many interactions between Service Operations Management and Servitization. We build on previous Service Operations Management Fora by providing a focus for discussion. This will be the
emerging practice of Servitization, the practice where OEM’s customer offerings go well beyond just the design and construction of capital goods to guarantee also availability of these assets over their life time of use at the customer. For the customer, this takes away responsibilities and risks, for the OEM this offers additional revenue opportunities and the possibility to leverage its in-depth experience of the asset itself and its proper maintenance. At the forum, we will be exploring how this fast- growing business trend interrelates with existing service operations practices.

Servitization, or adding services to the manufacturing product, has become a strategy for increasing financial margins, getting closer to the customer and prolonging product lives. A growing share of the revenue of manufacturers is generated from services often with a potential for earning higher margins. However embarking on the servitization journey is not an easy task. Not only do firms need to learn and accept new paradigms, they need to stay proactive and innovative in order to compete, and even to survive. In doing so, firms have to align servitization with operations strategy and make the right choices and trade-offs between performance objectives, such as cost efficiency, quality, speed, flexibility, dependability and innovation.

For more information, contact: Marco Formentini
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Past Events

  • 10th International EurOMA Service Operations Management Forum (SOMF), Groningen, The Netherlands, January 24-25, 2019, "Managing Service Supply Chains in a Digital World"
  • 9th International EurOMA Service Operations Management Forum (SOMF), Copenhagen, Denmark, January 19-20 2017, "Driving Competitiveness through Servitization: The Impact of Interconnectivity and Big Data Analytics"
  • 8th International EurOMA Service Operations Management Forum (SOMF), Nuremberg, Germany, December 3-4, 2015, "Service Innovation: Concepts, Platforms, Business Models"
  • 7th International EurOMA Service Operations Management Forum (SOMF), Tilburg, Netherlands, September 21-23, 2014
  • 6th International EurOMA Service Operations Management Forum (SOMF) /
    Service Management and Science Forum (SMSF) 2013, Harrah’s, Las Vegas, Nevada, USA, August 4-6, 2013, "Customer Centricity"
  • 5th International EurOMA Service Operations Management Forum (SOMF), Møller Centre at Churchill College, University of Cambridge, Cambridge, UK, September 19-20, 2012, "The Future of Services in a Connected World"
  • 4th International EurOMA Service Operations Management Forum (SOMF), University of Florence, Florence, Italy, September 19-20, 2011
  • 3rd International EurOMA Service Operations Management Forum (SOMF0029, University of Bath, School of Management, Bath, UK, September 20-21, 2010, "New Directions in Service Operations Management"
  • 2nd International EurOMA Service Operations Management Forum (SOMF), IESE Business School, Barcelona, Spain, October 5-6, 2009
  • 1st International EurOMA Service Operations Management Forum (SOMF), School of Business & Economics, University of Exeter, UK, May 22-23, 2008, "The Futurescape of Service Operations Management – Addressing the Challenges"